We’d all like to win our arguments. We’d
all like to believe that our positions are the “right” ones. We’d
all like to have the facts on our side.
But life isn’t that simple. Circumstances
change. New facts are discovered, and sometimes they challenge even
the staunchest of beliefs. “Truth” rarely remains unchanged over
the long run. To be able to argue effectively, you have to be
prepared to be wrong.
That’s easier said than done, though. Even
if you recognize on an intellectual level that your statements and
beliefs are subject to change, actually admitting and acting upon it
can have some unpalatable consequences: embarrassment; suspicion from
others; loss of one’s job; legal action.
In the long term,
however, refusing to admit a mistake or clinging to an outdated
notion is a losing gambit.
Consider the Toyota recall debacle that
began in late 2009. It was revealed that Toyota had been neglecting
safety concerns in several of its models long before it recalled any
cars. The public backlash was devastating. Within two weeks, research
by Kelley Blue Book estimated that “27 percent of those who said
they were considering a Toyota prior to the recall now say they no
longer are considering the brand for their next vehicle purchase.”
Of those disillusioned car buyers, about half said they weren’t
sure if they would consider buying a Toyota after the
company’s problems were resolved.
It was a huge hit for Toyota, which still
had to recall over 6.5 million vehicles and temporarily shut down
several North American plants.
The damage to Toyota’s brand – and the
deaths caused by its negligence – could have been minimized if the
executives had been willing to recognize their errors. The company
didn’t escape the negative consequences of public apology, either.
Embarrassment, mistrust, and legal penalties were all amplified by
Toyota’s inaction.
It can be hard to
be open about your failings. It can be hard to abandon your
established beliefs, especially if they’re central to your life or
work. Eventually, though, it’s always much harder not to admit when
you're wrong.
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